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ZAC POSEN AND TARGET
WELL WHAT DO ZAC POSEN AND TARGET HAVE IN COMMON..CAN YOU SAY" I SMELL A COLLABORATION COOKING UP"
ZAC-AROUND-THE-CLOCK: "Bring your double-shot iced mocha latte and energy bar to Target’s 24-hour pop-up shop for Zac Posen’s Go International collection. The event, at 481 Eighth Avenue and 34th Street in Manhattan, will give consumers a jump on the collection, which is due to arrive in Target stores and target.com on April 25. The pop-up shop will offer Posen’s entire collection for Target and will be open from 11 p.m. on April 15 to 11 p.m. on April 16. The designs, all priced under $199, include a brocade party dress, gold halter dress, red leather motorcycle jacket, tuxedo jacket and pants, two-piece ruffled red dress and red swimsuit with plunging neckline. Since Posen has never been one to miss a good party, Target is creating “an environment that reflects the collection,” said a Target spokesman. “[It will be like] a party with live music and entertainment, DJs and a variety of different surprises.”
WELL WHAT DO ZAC POSEN AND TARGET HAVE IN COMMON..CAN YOU SAY" I SMELL A COLLABORATION COOKING UP"
ZAC-AROUND-THE-CLOCK: "Bring your double-shot iced mocha latte and energy bar to Target’s 24-hour pop-up shop for Zac Posen’s Go International collection. The event, at 481 Eighth Avenue and 34th Street in Manhattan, will give consumers a jump on the collection, which is due to arrive in Target stores and target.com on April 25. The pop-up shop will offer Posen’s entire collection for Target and will be open from 11 p.m. on April 15 to 11 p.m. on April 16. The designs, all priced under $199, include a brocade party dress, gold halter dress, red leather motorcycle jacket, tuxedo jacket and pants, two-piece ruffled red dress and red swimsuit with plunging neckline. Since Posen has never been one to miss a good party, Target is creating “an environment that reflects the collection,” said a Target spokesman. “[It will be like] a party with live music and entertainment, DJs and a variety of different surprises.”
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